"We believed we had a special story on our hands, but wanted to understand whether consumers, including pet owners, felt the same way. Testing the draft creative with real audiences and taking a deeper dive with System1’s Guidance team gave us the confidence to move forward with the advert."

“At Monzo, we recognise that a powerful brand identity is crucial for standing out in our industry. Equally important is forging an emotional connection with our audience, ensuring our brand sparks positive experiences at every interaction. As we evolve, we’re committed to preserving what works while continually seeking innovative ways …