"We believed we had a special story on our hands, but wanted to understand whether consumers, including pet owners, felt the same way. Testing the draft creative with real audiences and taking a deeper dive with System1’s Guidance team gave us the confidence to move forward with the advert."
"System1’s database helped us benchmark against the category, the testing helped prove our hypothesis of the long delivering the short, and Guidance got us to a final version that resonates strongly with audiences."
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