"System1’s database helped us benchmark against the category, the testing helped prove our hypothesis of the long delivering the short, and Guidance got us to a final version that resonates strongly with audiences."

“Seeing clear benchmarks against other fashion brands showed us we were performing exceptionally well emotionally, in the top 0.5 percent, but also highlighted where we could further improve the creative. Testing with consumers before the campaign aired gave us an opportunity to further strengthen the ad and its commercial impact.”