“This campaign is a wonderful glimpse of what’s possible when curiosity, optimism and purpose drive education and research, revealing the real impact Deakin people have across communities and lives. System1’s testing reinforced that our campaign would resonate with people looking to attend university and parents who influence their decision making, …

"System1’s database helped us benchmark against the category, the testing helped prove our hypothesis of the long delivering the short, and Guidance got us to a final version that resonates strongly with audiences."