"Testing with System1 reassured our stakeholders that we were delivering a message that would resonate with our audience, and provided useful and actionable emotional insights that enabled us to deliver a warm, humorous and impactful campaign."

“While the recommended tweaks were minor, we were surprised by the significant impact they had on consumer engagement. These small adjustments were easily identified using the data from testing and the System1 guidance team, allowing us to incorporate them seamlessly into both the rough and final cuts.”