"We have been working to re-invigorate BBC Two, making it the home of the most urgent documentaries, the most brilliantly crafted dramas, the most mischievous comedies, the most eye-opening history and science. The new channel branding reflects this constantly eclectic and stimulating mix of programming and I am so excited to see it help define this next stage of the channel’s evolution."
"The rebrand was one of the most important and exciting moments in the company’s history. They were an amazing partner throughout the entire process. We are so proud of what we achieved."

Hawaii was established in London in 2005 by Paul McAnelly and Andrew Jenkinson – a pair of creative professionals with diverse backgrounds and interests who joined forces to offer a complete design and communication service that is defined not by a style but an approach. They head up a team of talented creatives, with a broad portfolio of skills. Hawaii works at the forefront of design innovation in advertising, branding, illustration, graphics, product development and new media.
KerrSmith is a multidisciplinary research & design studio specializing in complexity, innovation and the future. they are highly trained experts with backgrounds in strategy, planning, industrial, graphic and communication design, strategic foresight, public policy and cultural production. they draw on engagement, foresight and design methods that are rooted in graphic, product, communication, service and systems design, business strategy and branding.
Studio Matthews is a Seattle-based design firm founded by director Kristine Matthews. They relish new challenges because of their curiosity and desire to learn new things, and because they enjoy solving problems through smart, beautiful design.











