Superunion is a next-generation brand agency built on a spirit of creative optimism. They use upstream creativity to build brands that unite people and organisations. They’re experts in brand strategy, identity, communications, brand engagement, reputation and brand management. They work with clients across a broad spectrum of their critical audiences, including corporate, consumer, customer and talent, and understand how they are connected. This means that they can provide a more complete view of the role of brand in driving strategic advantage for their clients, adding value where and when it matters most.
"The Globe’s new visual identity has been met with a wonderful reception. The identity is firmly founded on the unique essence of the Globe’s amazing architecture and really brings to life the key tenets of our new Cause and brand model. It has a wonderful elegance and contemporary feel which we are confident will allow us to communicate what makes the Globe so special to both our domestic and international audiences and visitors."




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