Superunion is a next-generation brand agency built on a spirit of creative optimism. They use upstream creativity to build brands that unite people and organisations. They’re experts in brand strategy, identity, communications, brand engagement, reputation and brand management. They work with clients across a broad spectrum of their critical audiences, including corporate, consumer, customer and talent, and understand how they are connected. This means that they can provide a more complete view of the role of brand in driving strategic advantage for their clients, adding value where and when it matters most.
"The main goal of the new bottle is to create an icon on the market that one hundred percent stands for fritz-kola and is immediately recognisable. We tried a lot of different things and always had the brand core of the positive rebel in mind. As optimistically rebellious as fritz-kola is in their communication, we also approached the project."
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