"Apollo is a bespoke CRM platform that will help us to provide a customisable solution for all users, track all leads that come into the hospital, nurture them through the patient journey and manage key relationships. This will help us to achieve better clarity of the status and outcome of enquiries, better engagement with consultants by evidencing our work for them, and serve as an invaluable resource to the business as a central database. Since launch it has been a revelation for many staff who have never had such a resource at their disposal."