"In many ways, our brief to create a brand for our co-working space was a blank canvas –we had a great big space in the heart of Melbourne’s CBD with great amenities but no sense of identity. That being said, with so many competitors around us, standing out was critical so we were after a suitably creative, fresh and fun solution that would catch the eye of prospective tenants (including start-ups and sole operators). FutureBrand understood our challenges and created a name and visual identity that does the trick on all fronts. Combining insight with creativity and a dash of fun, Space Station is now in orbit and we couldn’t be happier with it.”