“FutureBrand have delivered a fantastic new brand identity for Post Office. The fresh new colour palette helps bring such modernity to the brand, increasing its relevance and appeal, whilst the illustrative doodle really brings out the Post Office effect – the transformational way in which the brand adds value to every aspect of our customers lives, whether that’s through turning a parcel into an express delivery, helping a passport application unlock a holiday, or a mortgage application helping you buy your dream home. We are thrilled with the work and cannot wait to see it on all our collateral in 2015.”
"The change is not only on the packaging, but also in the positioning, to build a forward-thinking and respected brand for the future."
Interbrand believe that growth is achieved when an organization has a clear strategy and delivers exceptional customer experiences. Interbrand do both, through a combination of strategy, creativity, and technology that helps drive growth for their clients’ brands and businesses. With a network of 29 offices in 22 countries, Interbrand is a global brand agency, and publisher of the highly influential annual Best Global Brands and Breakthrough Brands reports, and Webby Award-winning brandchannel. Interbrand is part of the Omnicom Group Inc. (NYSE:OMC) network of agencies.
Lippincott is a global creative consultancy. They bring to their clients toughest challenges the acumen, rigor and preparedness of a premier business consulting firm and the spirit, courage and imagination of a world-class innovation and design agency.
Prophet is a consultancy that helps their clients find better ways to grow. They do that by focusing on three primary areas: creating relevant brand and customer experiences, driving accelerated growth strategies and leveraging digital as a transformative force.