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Landor helps clients create agile brands that thrive in today’s dynamic, disruptive marketplace. Their work enables top brands from Barclays to BMW and Tide to Taj to stand for something while never standing still.
“The design of the livery integrated these attributes in many ways: the BA crest was proudly displayed on the tail fin, the hero location for aircraft livery, and acted as a visible promise of service and style. The design also incorporated an abstract Union flag, visibly asserting BA’s place as Britain’s national carrier.”
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