"Over the years, the number of different marketing channels has grown and their importance keeps on changing. This has made the whole marketing world more complex. Marketers need to think of a different strategy for each channel, whether it's performance marketing channels or influencer marketing or social media. It can …

“We want to have more data to help us understand the overall customer experience. In the future, we’d like to move from benchmarking into predictive analytics. We feel that Supermetrics is an important part of us growing to that goal.”