“Our next step is to create marketing scorecards for each team. Then we’ll do one for each product line and individual products so we can create a scorecard for each book where we’ll have timelines of sales that ties-in in other initiatives, like PPC campaigns or social pushes. And because of Supermetrics, we can deliver this report in a matter of seconds. This means we can answer questions like ‘does sending an email three months before or one month before a new launch improve book sales?’ From here we’ll find better ways of how we can market our products. And since we’re in a highly seasonal business, we’ll be better able to manage summer vacations, when things are often very quiet.”