“The digital industry is always changing, and these changes will always prevail. We as a company really need to be willing to adapt and Supermetrics has already helped us build insightful reports to educate our clients. For us, we want to be continuously expanding our service offering, and we know …

“We start by diagnosing why the lights are red, this means looking at trends over time, what are store locations doing to encourage people to review us online, and is our digital marketing spend enough or generating enough engagement. Then we look to ‘Green Light’ locations to see what they …