"Students are our main audience, and they’re super fast with getting on new platforms. We want to be where they are—whether it’s TikTok or Snapchat. I wanted to ensure that the tool we were going to use grew with us and kept adding new integrations. And Supermetrics was on the …

“Instead of having an idea and thinking it’s cool, our creative department can now use data to evaluate how successful their ideas actually were. The data we connect with Supermetrics helps them understand how specific audiences received that idea, based on its performance.”