“Using the Tour de France as a vehicle to launch an innovative platform with the help of Stackla, something that brings the wealth of content across numerous social platforms to life visually, was an opportunity too good to miss. We have been delighted with the response from our audience, who …

“At helloworld, we’re the ‘experts in everywhere,’ so we wanted to involve as many countries and as many of our preferred suppliers as possible. We knew we wanted to keep the online assets really fresh, and we wanted them to be inspiring. We knew we wanted to incorporate social media. …