"We trialed a number of initiatives in the past to better engage our community and generate more UGC, but none were as successful or scalable as Stackla’s Organic Influencers tool. Within a few weeks of launching our influencer community, it's grown to over 70 influencers, ranging from aspiring ambassadors to experienced content contributors. The tool has allowed us to connect and engage with current and former international students across the globe by using low-effort creative briefs to promote competitions, challenges and experiences with reward incentives. Our UGC asset library is finally growing while our influencers are building their professional portfolios – it's a win-win."