Chute

"Often times the social influencers we identify are those we follow personally, as well as our brand communities. Our community is never shy about telling us who they’ve discovered or love to follow and that weighs into our selection process. Most importantly any of our social collaborators need to complement our brand identity. We want our audience to feel an authentic connection between Teen Vogue and our influencer groups. This helps solidify engagement among target consumers, which our advertising partners rely on as well."

“Creating content that adds value to people’s lives and putting them in the center of that content are two of the most important aspects of marketing. The Chute platform makes it possible for us to do that easily and effectively – illustrated in the adidas and Spotify partnership.”

"Every #SHOWYOURPOWER photo means L’Oreal will donate $5 to the Cam Newton Foundation"