Chute

"Often times the social influencers we identify are those we follow personally, as well as our brand communities. Our community is never shy about telling us who they’ve discovered or love to follow and that weighs into our selection process. Most importantly any of our social collaborators need to complement our brand identity. We want our audience to feel an authentic connection between Teen Vogue and our influencer groups. This helps solidify engagement among target consumers, which our advertising partners rely on as well."

“User-generated content allows us to see our brands as our customers experience them. Using the content on our sites lets the customer be a part of telling the brand story, visually integrating their experiences into our digital landscape.”

"Telling the Hawaii story through personal stories and images may be one of the most effective ways we promote our destination. Social media allows friends and family to share their experiences and most importantly their recommendations. This is important to us as we’ve seen those recommendations are an incredibly strong motivating factor for friends, families and colleagues when they select their next vacation spot. Chute allows us to aggregate all the images and videos to inspire our potential and repeat visitors."