Chute

"Often times the social influencers we identify are those we follow personally, as well as our brand communities. Our community is never shy about telling us who they’ve discovered or love to follow and that weighs into our selection process. Most importantly any of our social collaborators need to complement our brand identity. We want our audience to feel an authentic connection between Teen Vogue and our influencer groups. This helps solidify engagement among target consumers, which our advertising partners rely on as well."

“We have passionate fans who crave our food and love the incredible value of our 2 for $20 menu. Our dedication to responding to our extensive Applebee’s online community with the Fan Favorites menu is one reason our Guests love the Applebee’s brand. Through the #FanFavoritesSweeps, we’re able to highlight and show our love for our fans.”

“User-generated content allows us to see our brands as our customers experience them. Using the content on our sites lets the customer be a part of telling the brand story, visually integrating their experiences into our digital landscape.”