"Telling the Hawaii story through personal stories and images may be one of the most effective ways we promote our destination. Social media allows friends and family to share their experiences and most importantly their recommendations. This is important to us as we’ve seen those recommendations are an incredibly strong motivating factor for friends, families and colleagues when they select their next vacation spot. Chute allows us to aggregate all the images and videos to inspire our potential and repeat visitors."
“The fans of The Fault in Our Stars have shown such an outpouring of support and love for film, so we wanted to celebrate that by letting them be a part of the music video. It was important for us to include user-generated content to reflect the personal relationships millions of people have with the story.”
“Creating content that adds value to people’s lives and putting them in the center of that content are two of the most important aspects of marketing. The Chute platform makes it possible for us to do that easily and effectively – illustrated in the adidas and Spotify partnership.”
"Often times the social influencers we identify are those we follow personally, as well as our brand communities. Our community is never shy about telling us who they’ve discovered or love to follow and that weighs into our selection process. Most importantly any of our social collaborators need to complement our brand identity. We want our audience to feel an authentic connection between Teen Vogue and our influencer groups. This helps solidify engagement among target consumers, which our advertising partners rely on as well."
“We have passionate fans who crave our food and love the incredible value of our 2 for $20 menu. Our dedication to responding to our extensive Applebee’s online community with the Fan Favorites menu is one reason our Guests love the Applebee’s brand. Through the #FanFavoritesSweeps, we’re able to highlight and show our love for our fans.”
“User-generated content allows us to see our brands as our customers experience them. Using the content on our sites lets the customer be a part of telling the brand story, visually integrating their experiences into our digital landscape.”
"Every #SHOWYOURPOWER photo means L’Oreal will donate $5 to the Cam Newton Foundation"
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