“We’re really excited to take that energy and create new relationships with people and other other parts of the Midwest or on the West Coast. And that’s a thing that our brand has really allowed us to do. Our whole goal is to grow, knowing full well that tomorrow we …

“We thought if we could get ten or 15 acres of strawberries we could be self-sufficient on the land."

“Square has done a great job just with the inner workings of making [Square Loyalty] accessible for both the store owner as well as the customer.”

“One of the beautiful things about Square is it’s so easy to get going quickly. We went from idea to open in probably 60 days back in mid-2017 as a proof of concept.”

“So someone will ring in an art book as art, and then we price it individually. We have different buttons with variable pricing, and it’s customizable.”

"Finally, there’s a handheld that works and feels like what everybody else is used to, which is [pocketable] size and build. And it’s finally a system that is promising to get there as opposed to pretending to get there.”

“Because of COVID-19, our business did have to transition, and we’ve been pivoting ever since."

“I’m a musician, and she comes from design and arts. I also did a bunch of coffee-related ventures when I moved to the city from Barcelona."

“If you’re not familiar with Vietnamese food, it can be kind of intimidating to go someplace where they don’t speak English, the menu’s not in English, and you don’t really recognize anything. So, we wanted to bridge that gap and make the food more approachable and easily shareable with people …

"I just booked a couple of parties on Square and I’m not even in New York right now. So the tools are everything. Picture Batman’s utility belt. You need that belt to make things happen.”

“He ordered a turkey chutney sandwich. His staff told us, ‘Please don’t worry if he doesn’t eat the whole thing. He’s very busy.’ He ended up eating the entire thing."

“It ended up taking almost nine months before we opened.”

"The fact that we knew people who used Square really resonated with us. For instance, my child’s barber uses Square, the hairdresser uses Square, the snowball stand uses Square. We were coming across Square in our everyday lives [and that stood out].”

“It actually printed the tape, and you had to hit the button and the drawer would spring out. And then we had the weird credit card thing that you had five different wires sticking out of. And the swiper never worked. And you just had to chit-chat with your customer …

“We get a lot of audits and a lot of inspections. We ultimately want to stay in compliance with the rules and regulations, and the only way to do that is to invest in the system."