"Aesthetically, [it] looks so clean. I didn’t really have any other thoughts of doing it any other way.”

“I needed to build something safe and intuitive for the layperson. People get on and they get it right away. They just point the joystick where they want to go and the boat goes that way."

"We moved to Square for lower credit card processing rates and the simplicity of the system and stayed for the customer service and the fact that everything we need for our restaurant is all in one platform.”

"We use Square Register because it is a very sexy piece of equipment. The customer-facing display is beautiful, and especially now with the ability to use our own branding."

"With Square Appointments I’m able to save 150 hours per month, which I can redirect toward customer service, operational management, and growth."

"When you’re a small-business owner, you wear so many different hats. To have one system just makes a whole lot more sense. To have the ease of mind that those systems are talking to each other."

"Everybody complains in the bookstore world about those software packages, how difficult they are, and the learning curve that’s associated with them. And it drives everybody crazy."

"Square is the easiest thing for new team members to learn. They get it the first day. We can do returns easily there. We can find a product that is in-house. It just makes my life so easy, because I’m not an IT person."

"Our idea is to create wellness where you wouldn’t even think it exists.”

"We chose Square because their platform offers the centralized control we need while making it simple for individual locations to execute. With Square’s franchise solution, we can update menus, adjust pricing, and roll out new items across all locations instantly, ensuring our customers get the same high-quality Bambū experience wherever …

“We thought if we could get ten or 15 acres of strawberries we could be self-sufficient on the land."

"We have 94 tablets that use Square, 48 Square Stands, eight Square Registers, and six Square Kiosks. Cashiers have to be trained very quickly to get people through our food lines, our retail lines. We have to have a system that is really user-friendly and easy to be trained on. …

“I want to see this through and see how big we can make this and make Rustler touch people all over the country.”

“Having the team invested in the brand with you [is key]. The mentality of somebody who has ownership in a company is always going to differ from that of an employee. And that’s been the model that we followed to make sure that we have the right people in the …

“[We’re in this] TikTok generation, where [every day] you’re onto the next clip and it’s very difficult to keep up."