"Square grew with me. From in-person sales to hiring employees using payroll and HR tools, Square has been a fundamental part of my business journey. It’s incredibly reliable, smooth, and trustworthy for both in-store and online transactions.”

“As a small-business owner, your head is all over the place, and Messages helps keep me organized.”

"I can’t imagine rolling out multiple locations without Square Online. It would be next to impossible.”

"With Square Appointments I’m able to save 150 hours per month, which I can redirect toward customer service, operational management, and growth."

"When you’re a small-business owner, you wear so many different hats. To have one system just makes a whole lot more sense. To have the ease of mind that those systems are talking to each other."

"Everybody complains in the bookstore world about those software packages, how difficult they are, and the learning curve that’s associated with them. And it drives everybody crazy."

"Square is the easiest thing for new team members to learn. They get it the first day. We can do returns easily there. We can find a product that is in-house. It just makes my life so easy, because I’m not an IT person."

"Our idea is to create wellness where you wouldn’t even think it exists.”

"We chose Square because their platform offers the centralized control we need while making it simple for individual locations to execute. With Square’s franchise solution, we can update menus, adjust pricing, and roll out new items across all locations instantly, ensuring our customers get the same high-quality Bambū experience wherever …

“We thought if we could get ten or 15 acres of strawberries we could be self-sufficient on the land."

"We have 94 tablets that use Square, 48 Square Stands, eight Square Registers, and six Square Kiosks. Cashiers have to be trained very quickly to get people through our food lines, our retail lines. We have to have a system that is really user-friendly and easy to be trained on. …

“I want to see this through and see how big we can make this and make Rustler touch people all over the country.”

“Having the team invested in the brand with you [is key]. The mentality of somebody who has ownership in a company is always going to differ from that of an employee. And that’s been the model that we followed to make sure that we have the right people in the …

“[We’re in this] TikTok generation, where [every day] you’re onto the next clip and it’s very difficult to keep up."

“My parents told me that they knew very few people who’d found the kind of joy I found in books in their day-to-day work and that I should just think about that. Work doesn’t have to be hard and awful. It could be fun."