"We collect postgraduate information from our students and we’ll follow all of those Twitter handles for the alumni account, We get a lot of follows back, so that’s another good way that we engage our young alums."
"We have three strategic pillars on social: engage, educate and sell, Marketing plays a role, but we also have our corporate affairs team and our customer care team. We also have a social media governance team with representatives from across the business to look at our three pillars and the strategies that fall under each of those and make sure we’re measuring performance and continuing to improve."
"The people that wanted to contribute, now feel like they have a channel to contribute and feel like they’re contributing value to the company, empowered to participate and know what’s going on internally."
"I want people to know that even if they don’t have a person with sight loss on their social media team right now, if they have Sprout, they will be ready for when that day comes. They will be set up to make people feel like they belong."
“Social listening is my favorite part of social media. You can find opportunities you would have never known about just by listening and paying attention.”
"What are the benefits of employee advocacy? You’re putting your brand in the marketplace more often and in more relevant places. You’re also taking your content a step further. But I think the real secret sauce is the connectedness it creates within your own company."
"Social moves fast, but we move even faster. We’re huge fans of Sprout’s Social Listening tool, and with it, we’re on top of the gaming industry 24/7. We’ve set up a variety of Listening topics to track gaming accounts—monitoring what they’re posting, how they’re reacting to trends and what conversations are sparking excitement. We also use this to track discussions around competing games and anything else we need to stay informed on. This way, we always stay ahead of the curve and know exactly what resonates with players at all times."
"Sprout is such an incredibly well-rounded tool. It’s sophisticated, and its Reporting—there’s really no beating it."
"Sprout isn’t just supporting our social strategy—it’s making it happen. Sprout allows us to perform at a level above what you might expect for a small social team with limited resources. We get a lot of high-quality content out to our audiences every week. We trial, test and measure. And we track and adapt to trends quickly."
"It was a game changer. Social training used to be a whole day thing, now it’s an hour. The system is so user intuitive. That’s one of our favorite things about it."
"Sprout is very customizable and powerful. It allows us to pull Reports that are very visual and easy to understand, giving top-line accessibility to key facts and figures."
"We chose Sprout Social because we needed a platform that could truly support our growth needs and global vision. What immediately stood out was the robust data and filtering capabilities, especially audience demographics, interests and authenticity checks. This helped us find the right influencers for each market much faster and with more confidence that they would be aligned to our strategy."
“Sprout Social Influencer Marketing played a major role in that process—the integrated chat feature was essential for maintaining daily communication and tracking each influencer’s progress throughout the campaign. It really helped us stay organized and responsive.”