“We focus a lot on building confidence in TUI by being as transparent as possible about our offerings. We’re always drilling into what people are saying about our brand to understand key themes and sentiment, which informs parts of our content."

"For any major moment for us, we really want to focus on what insights in our community might be bubbling up, So, for Global Running Day, for example, we’re really focused on shared voice."

"Some of the VIP lists require immediate attention. The Inbox Rules we have set up ensure that any time someone from that list comments, I get an email so I can address it right away."

"Since we’ve implemented a strong, data-backed strategy using insights from Sprout, we’ve seen our content performance grow significantly year over year."

"The growth we’ve seen in our social media community reflects our team’s investments in content creation—and how the insights we’re getting from Sprout are paying off."

“We help parents focus more on the fun stuff with their kids, like goodnight kisses and playing outside, rather than nagging them through routine activities.”

"Since we started using Sprout’s Employee Advocacy solution, my network has become more engaged. I get asked about my company more than ever and people comment on how active I am on LinkedIn. It makes it easier for me to interact with my connections on social. I would highly recommend …

"At Vizient, we’re really fortunate because our senior leaders get it. They really understand the importance of social. They see the results in our performance reports and they’re actively engaged and participating in our social initiatives."

"By posting prepackaged content on LinkedIn, I have been able to reconnect with former colleagues, expand my network and engage in interesting conversations with my community. If you’re looking for an easy way to help your team stay current on relevant information and expand your brand’s influence in the market …

"We’re harnessing the youth and exuberance of Hawks basketball to tap into new social audiences."

“Since partnering with the Services team, my understanding of the platform has improved tenfold. We have also expanded our reporting and listening capabilities which puts us ahead of the game when it comes to quarterly reporting to our Leadership Team. I have full confidence in knowing that whenever my team …

"With Sprout, it’s easy to bring data-driven insights into our team and measure the impact of our efforts. Those insights help us shape and optimize our social strategies for Ohio State, contributing to our tremendous growth in engagement and brand awareness."

“First, we’re looking for ways to amplify the in-person experience through content and interactions across our social media channels. Second, we’re determining how to translate the nuances of the on-site event to the virtual and on-demand experiences.”

"With other social media management platforms that we’ve used, the reporting was not intuitive. We often had to pull reports natively and work with spreadsheets. When our team started using Sprout, all that manual work went away."

"The extra reach from our employees—not paid advertising—is helping us grow our audiences on social. Our earned media value was over $126,000 in the first three months of our program."