“We operate B2B and actively strive to build strong relationships with our key target customers, such as large retailers, telco retailers, shopfitters, and exhibition stand builders. We usually generate leads by combining digital marketing with a proactive sales approach. We’ll often introduce ourselves personally to potential leads and work with …

“We took the opportunity to update the look and feel of our emails to rethink the flow of communication. Subscribers were jumping straight from the double opt-in email to the first newsletter, so we turned to Spotler to see how we could ease them into the world of Kempinski.”