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"We haven’t done any market research in our past. We didn’t pay attention, mostly because the games by Pixel Federation are old and were designed for desktop and canvas. Now we were porting them to mobile which is totally different from when you are developing the mobile-first game."
"Custom product pages are a wonderful opportunity for us to target a selection of keywords with slightly different creative rather than historically what has been just one generic set of kind of screenshots."
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowersShow more
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