"As the App Growth Lead at GetYourGuide, I am thrilled to share our exceptional experience with SplitMetrics. Over the past year, SplitMetrics has been instrumental in optimizing our marketing strategy, particularly in the area of brand protection. They have successfully minimized our spend on brand terms while maintaining a high share of voice, ensuring our brand remains prominent without overspending. Furthermore, SplitMetrics has significantly boosted our non-branded campaigns, scaling them across multiple markets and achieving a remarkable 20% increase in revenue. Their automation of bidding processes has alleviated a substantial workload from our team, with around 6,000 bid optimizations executed over the past year, driving efficiency and effectiveness in our campaigns. Beyond the impressive numbers, the support from the SplitMetrics team has been outstanding. Their dedication, expertise, and responsiveness have made a significant difference in our collaboration, making them an invaluable partner in our growth journey."
“We found an opportunity to see Share of Voice in the SearchAdsHQ platform extremely useful. We can instantly see our position and understand what we shall do with the bids at that exact moment without the need to download any CSV reports! That’s amazing! We are planning to set up the automation using these metrics in the future. Thanks for the new release!”
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowersShow more