"If we can improve the app store conversion we actually reduce the load on our marketing team and significantly reduce the budget that we spend on user acquisition."
"I decided to start app optimizing with an icon test because it’s the only graphic asset that’s shown in both the search results and on the product page, so optimizing this would have a positive effect on both steps."
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowersShow more