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"From the start, Apple Search Ads has been a valuable iOS acquisition channel that exceeded our expectations. Now, the unique combination of campaigns across the Today tab, the Search tab, product pages, and search results delivers scale, strong return on investment, and players with high lifetime value."
"Right after the launch of the Today tab ads, the tap-through rate on search results campaigns started to grow from 30 percent initially and reached almost 50 percent. So the boost was significant and very impressive."
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them …
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