"With SplitMetrics, we have the possibility to track metrics related to user behaviour, such as: time users spend on a page, scroll depth, engagement etc. and that gives us the opportunity to analyze each creative element on the store and how it is impacting user attention."

"We use Apple Ads because it boosts our app’s visibility and drives more installs and user events. It helps us get noticed in the busy app marketplace and brings in users who are likely to stick around and engage with our app beyond just installing it. It’s a key part …