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“Our most profitable channel, being in the app business, is of course the App Store and for this reason we started to combine organic reach with paid campaigns through Apple Search Ads. Given the consistent number of apps and locations targeted, the platform offered by Apple didn’t meet all our …
"Custom product pages are a wonderful opportunity for us to target a selection of keywords with slightly different creative rather than historically what has been just one generic set of kind of screenshots."
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them …
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