“In lingerie, there’s a relatively low repurchase rate, and the challenge is to try and reach our clients without hurting customer experience. So to be able to communicate on our entire product catalog, while taking into account the fact that we’re not a fast fashion brand that is constantly changing …

"The aim of our loyalty program is above all to offer our customers a better experience. We chose Splio as our partner for this project for two main reasons: its platform is highly flexible, and its teams are experts in the field. I think the complexity of our program is …