"We quickly decided to integrate Splio's CDP, since we were already using the marketing automation tool and it's important to centralize and optimize CRM tools. The CDP interface is really easy to learn, and allows me to visualize data directly thanks to the Dashboard suite available."
“In lingerie, there’s a relatively low repurchase rate, and the challenge is to try and reach our clients without hurting customer experience. So to be able to communicate on our entire product catalog, while taking into account the fact that we’re not a fast fashion brand that is constantly changing their collection.“