Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 200 employees and 4 offices across Europe and MEA. As data remains at the core of customer marketing challenges, CDP has become a new component of Marketing Automation at Splio, which has made it its new standard.
"We quickly decided to integrate Splio's CDP, since we were already using the marketing automation tool and it's important to centralize and optimize CRM tools. The CDP interface is really easy to learn, and allows me to visualize data directly thanks to the Dashboard suite available."
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