Splio is a scale-up in the marketing and digital technology market, headquartered in Paris. The company has over 200 employees and 4 offices across Europe and MEA. As data remains at the core of customer marketing challenges, CDP has become a new component of Marketing Automation at Splio, which has made it its new standard.
"We have integrated customer loyalty management into Marketing Automation. Among other things, this enables us to automate loyalty paths, so that members can be quickly promoted to third parties. The result: loyal customers who return more frequently and with a higher average basket!"







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