"After adopting a dedicated social customer service solution, the quality of communication between our marketing and customer support teams drastically improved."

"With Sparkcentral, Emirates can prioritize queries to make sure the most immediate needs of travelers are addressed. Within the first day we reduced response times from 5 hours to 30 minutes."

"Our primary focus is in humanizing our company with our interactions. Many times, emotion and the 'people' aspect of social media can get lost behind text, logos and computer/mobile displays. We do our best to make sure our community knows who they are talking to, while also remaining helpful and …

"Technology and social media play integral parts in how we support our guests. They’re no longer expecting a reply from a brand in 6 to 8 weeks, they expect a response within two or three minutes. Using Sparkcentral is huge in terms of accomplishing our objectives of reaching guests and …

"We find people who charge for basic things like walking and peeing and give them a kick in the shins. Free access to open communication a human right."