"The aim is not so much to push the customer towards social media, per se, but to put the customer in control, so that he gets to choose how he wants to communicate with us."
"Since we maintain a unified presence on Twitter, people can share and see stories between all different cities in one place."
"Good old fashioned customer service, delivered in a high tech way."
"As a part of the general support team at DreamHost, I expect my social media team to be able to cover most things and bring them to full resolution. Sparkcentral really allows us to take ownership of issues."
"By partnering with Sparkcentral, United Airlines is reaffirming its commitment to focus on customer service."
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