"Since we maintain a unified presence on Twitter, people can share and see stories between all different cities in one place."
"The aim is not so much to push the customer towards social media, per se, but to put the customer in control, so that he gets to choose how he wants to communicate with us."
"Good old fashioned customer service, delivered in a high tech way."
"By partnering with Sparkcentral, United Airlines is reaffirming its commitment to focus on customer service."
"We find people who charge for basic things like walking and peeing and give them a kick in the shins. Free access to open communication a human right."
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