"After adopting a dedicated social customer service solution, the quality of communication between our marketing and customer support teams drastically improved."

"The aim is not so much to push the customer towards social media, per se, but to put the customer in control, so that he gets to choose how he wants to communicate with us."

"Good old fashioned customer service, delivered in a high tech way."

"Since we maintain a unified presence on Twitter, people can share and see stories between all different cities in one place."

"We're very personal about [our tweets.] They have our first names and our customers know we're human beings. When people tweet about us, all these customers who've had a good experience with Buffer will jump in and defend us. And that's powerful."