"Our primary focus is in humanizing our company with our interactions. Many times, emotion and the 'people' aspect of social media can get lost behind text, logos and computer/mobile displays. We do our best to make sure our community knows who they are talking to, while also remaining helpful and …

"With Sparkcentral, Emirates can prioritize queries to make sure the most immediate needs of travelers are addressed. Within the first day we reduced response times from 5 hours to 30 minutes."

"Our team handles over 80,000 interactions a month and with Sparkcentral we respond to all of them in less than 10 minutes. Sparkcentral is an innovation partner to us, not just a vendor. We look forward to continuing to grow together."

"Good old fashioned customer service, delivered in a high tech way."

"We're very personal about [our tweets.] They have our first names and our customers know we're human beings. When people tweet about us, all these customers who've had a good experience with Buffer will jump in and defend us. And that's powerful."