Sparkcentral (formerly TwitSpark) is an easy-to-use platform that allows teams within larger enterprises to efficiently followup on customer service and engagement over Twitter and Facebook. Bringing social CRM to the next level involving high volume engagement, crisis management, and automated prioritization… Sparkcentral indeed the fastest way to respond to your customers.
"The aim is not so much to push the customer towards social media, per se, but to put the customer in control, so that he gets to choose how he wants to communicate with us."
"Technology and social media play integral parts in how we support our guests. They’re no longer expecting a reply from a brand in 6 to 8 weeks, they expect a response within two or three minutes. Using Sparkcentral is huge in terms of accomplishing our objectives of reaching guests and meeting these expectations."
"By partnering with Sparkcentral, United Airlines is reaffirming its commitment to focus on customer service."
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