Sparkcentral (formerly TwitSpark) is an easy-to-use platform that allows teams within larger enterprises to efficiently followup on customer service and engagement over Twitter and Facebook. Bringing social CRM to the next level involving high volume engagement, crisis management, and automated prioritization… Sparkcentral indeed the fastest way to respond to your customers.
"We're very personal about [our tweets.] They have our first names and our customers know we're human beings. When people tweet about us, all these customers who've had a good experience with Buffer will jump in and defend us. And that's powerful."
"Technology and social media play integral parts in how we support our guests. They’re no longer expecting a reply from a brand in 6 to 8 weeks, they expect a response within two or three minutes. Using Sparkcentral is huge in terms of accomplishing our objectives of reaching guests and meeting these expectations."
"Good old fashioned customer service, delivered in a high tech way."
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