Sparkcentral (formerly TwitSpark) is an easy-to-use platform that allows teams within larger enterprises to efficiently followup on customer service and engagement over Twitter and Facebook. Bringing social CRM to the next level involving high volume engagement, crisis management, and automated prioritization… Sparkcentral indeed the fastest way to respond to your customers.
"Our brand purpose is “Inspiring Smiles Through Delicious Experiences™. Sparkcentral better enables us to leave a positive, lasting impression with our guests and fans. And hopefully a smile too!"
"Technology and social media play integral parts in how we support our guests. They’re no longer expecting a reply from a brand in 6 to 8 weeks, they expect a response within two or three minutes. Using Sparkcentral is huge in terms of accomplishing our objectives of reaching guests and meeting these expectations."
"With Sparkcentral, Emirates can prioritize queries to make sure the most immediate needs of travelers are addressed. Within the first day we reduced response times from 5 hours to 30 minutes."
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