Sparkcentral (formerly TwitSpark) is an easy-to-use platform that allows teams within larger enterprises to efficiently followup on customer service and engagement over Twitter and Facebook. Bringing social CRM to the next level involving high volume engagement, crisis management, and automated prioritization… Sparkcentral indeed the fastest way to respond to your customers.
"Technology and social media play integral parts in how we support our guests. They’re no longer expecting a reply from a brand in 6 to 8 weeks, they expect a response within two or three minutes. Using Sparkcentral is huge in terms of accomplishing our objectives of reaching guests and meeting these expectations."
"Our primary focus is in humanizing our company with our interactions. Many times, emotion and the 'people' aspect of social media can get lost behind text, logos and computer/mobile displays. We do our best to make sure our community knows who they are talking to, while also remaining helpful and professional."
"After adopting a dedicated social customer service solution, the quality of communication between our marketing and customer support teams drastically improved."
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