"We needed reliable, scalable and flexible data collection. Taking advantage of Snowplow was a no-brainer – it meant we didn’t have to reinvent the wheel, and we could concentrate on getting value out of our data downstream.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and …

“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”

“Having access to the event-level data with Snowplow enables us to not only finely segment users, but also provide users with highly personalized adverts and experience.”

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

“Often we think a lot about operations, observability, all the things you need to make that thing work for your specific use case but we didn’t always focus on being able to get the data to analysts, what the shape of those queries would be and what questions we would …

"Instrumenting a feature was something that was difficult and time consuming for our analysts, product engineers, and data engineers. And this limited the appetite for vertical teams to add tracking to their features. We thought that if we could reduce the complexity of event tracking, instrumentation coverage would improve dramatically.”

"With Snowplow data, we were able to measure project success through an A/B test. In our experiment, we hypothesized that our new Route Detail Page will help Strava users feel like they have enough information to take the next step with a route, resulting in increased engagement with the product.”

“We had plenty of data already before Snowplow was introduced, but that data was mostly coming from our game servers. What we did not have was the data from the client side. And, even more importantly, we didn't have any data from various websites that we had.”

“Snowplow has been crucial for Supercell. It gives us deep insights into how players engage with our games and events. This has empowered our teams to build better experiences, especially for Brawl Stars, while driving more collaboration and aligning us closer to our community. It’s been a game-changer for understanding …

“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can …

"With data you solve marketing, advertising, and editorial questions you improve your digital products."

“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”

“We couldn't combine our in-house tracking data with other types of information, like who made the request, what did they do, where did they come from, had they been on the site before, or if they were a member.”