48 Snowplow Testimonials

"The model tells us which users we should target for WhatsApp.”

“Having access to the event-level data with Snowplow enables us to not only finely segment users, but also provide users with highly personalized adverts and experience.”

“The gist is that once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”

“With Data Connect, we’re strengthening our partnerships by sharing valuable customer insights. When airlines see the insights we can provide about their customers’ behavior on our platform, they recognize the added value we bring to the relationship.”

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

"With data you solve marketing, advertising, and editorial questions you improve your digital products."

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”

"We needed to have better control of the data to meet our requirements in terms of compliance. We really wanted to make sure we could track more efficiently—in the past, we had to limit our tracking based on what was available.”

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

“Often we think a lot about operations, observability, all the things you need to make that thing work for your specific use case but we didn’t always focus on being able to get the data to analysts, what the shape of those queries would be and what questions we would be asking of that data, and are we going to be able to provide the answers.”

"Instrumenting a feature was something that was difficult and time consuming for our analysts, product engineers, and data engineers. And this limited the appetite for vertical teams to add tracking to their features. We thought that if we could reduce the complexity of event tracking, instrumentation coverage would improve dramatically.”

"With Snowplow data, we were able to measure project success through an A/B test. In our experiment, we hypothesized that our new Route Detail Page will help Strava users feel like they have enough information to take the next step with a route, resulting in increased engagement with the product.”

"From the beginning, I was able to see that it was a really flexible platform with the custom JSON schemas you can make that’s one of the primary reasons I went with Snowplow."

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”

"We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal support from the analytics team.”