“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

"We needed reliable, scalable and flexible data collection. Taking advantage of Snowplow was a no-brainer – it meant we didn’t have to reinvent the wheel, and we could concentrate on getting value out of our data downstream.”

“Having access to the event-level data with Snowplow enables us to not only finely segment users, but also provide users with highly personalized adverts and experience.”

"We needed to have better control of the data to meet our requirements in terms of compliance. We really wanted to make sure we could track more efficiently—in the past, we had to limit our tracking based on what was available.”

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

“Everything happens with data. Snowplow’s event based approach makes it easy to create new events and schemas on the fly.”

"Sometimes the journalists and editors would ask questions that we simply didn’t have the data to answer.”

"Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns to analyze …

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can …

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“We couldn't combine our in-house tracking data with other types of information, like who made the request, what did they do, where did they come from, had they been on the site before, or if they were a member.”

“The versatility [of Snowplow] allows us to take the raw data, model it, transform it, expand it, enrich it, and come out the other end with a data set that's flexible for all of our product teams. It's highly targeted information. But through that enriching process, data stitching, identities, we …

“With Data Connect, we’re strengthening our partnerships by sharing valuable customer insights. When airlines see the insights we can provide about their customers’ behavior on our platform, they recognize the added value we bring to the relationship.”