“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”

"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”

“The versatility [of Snowplow] allows us to take the raw data, model it, transform it, expand it, enrich it, and come out the other end with a data set that's flexible for all of our product teams. It's highly targeted information. But through that enriching process, data stitching, identities, we …

“Snowplow has been helping us centralize our data and build the single customer view since day one. As we get closer to pinpointing precisely, for example, the booking value of a particular segment, and more complex data analysis, Snowplow will continue to be what we need.”

“The gist is that once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and …

"From the beginning, I was able to see that it was a really flexible platform with the custom JSON schemas you can make that’s one of the primary reasons I went with Snowplow."

“Snowplow has given us the power and flexibility to collect and analyze data, making smarter product decisions in ways that would be impossible with other tools.”

“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost …

“We had plenty of data already before Snowplow was introduced, but that data was mostly coming from our game servers. What we did not have was the data from the client side. And, even more importantly, we didn't have any data from various websites that we had.”

“Snowplow has been crucial for Supercell. It gives us deep insights into how players engage with our games and events. This has empowered our teams to build better experiences, especially for Brawl Stars, while driving more collaboration and aligning us closer to our community. It’s been a game-changer for understanding …

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”

“With Snowplow data, we set sales records five months in a row from when we started the ad tests.”