"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”

“Many people have this hope that from day one they will instantly have all the answers, but Green Building Supply has invested in a year-long progression of starting by answering one small question, and building on the answers incrementally and getting to the point where you have a meaningful result …

“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”

"We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal …

"The model tells us which users we should target for WhatsApp.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

"Sometimes the journalists and editors would ask questions that we simply didn’t have the data to answer.”

"We needed reliable, scalable and flexible data collection. Taking advantage of Snowplow was a no-brainer – it meant we didn’t have to reinvent the wheel, and we could concentrate on getting value out of our data downstream.”

"With the move to virtual events we had to provide other layers of analytics. Our organizers were suddenly interested in session view duration and attendee engagement. Sponsors began monetizing the visits they had to their virtual booths. Transforming to the digital era we were now living in came with many …

“With Snowplow data we can show a customer that 95% of actions taken during a video happen between 0:30 and 0:35 seconds. The customer can then learn what works, what doesn’t, and make the needed changes to drive significant increases in KPIs.”

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can …

“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to …