“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”

"We needed reliable, scalable and flexible data collection. Taking advantage of Snowplow was a no-brainer – it meant we didn’t have to reinvent the wheel, and we could concentrate on getting value out of our data downstream.”

"With Snowplow data, we were able to measure project success through an A/B test. In our experiment, we hypothesized that our new Route Detail Page will help Strava users feel like they have enough information to take the next step with a route, resulting in increased engagement with the product.”

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

“Everything happens with data. Snowplow’s event based approach makes it easy to create new events and schemas on the fly.”

“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can …

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and …

“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”

“We had plenty of data already before Snowplow was introduced, but that data was mostly coming from our game servers. What we did not have was the data from the client side. And, even more importantly, we didn't have any data from various websites that we had.”