48 Snowplow Testimonials

“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”

“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”

“Many people have this hope that from day one they will instantly have all the answers, but Green Building Supply has invested in a year-long progression of starting by answering one small question, and building on the answers incrementally and getting to the point where you have a meaningful result that empowers you to take the next step.”

“Snowplow has given us the power and flexibility to collect and analyze data, making smarter product decisions in ways that would be impossible with other tools.”

"Sometimes the journalists and editors would ask questions that we simply didn’t have the data to answer.”

"We needed reliable, scalable and flexible data collection. Taking advantage of Snowplow was a no-brainer – it meant we didn’t have to reinvent the wheel, and we could concentrate on getting value out of our data downstream.”

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state.”

"With the move to virtual events we had to provide other layers of analytics. Our organizers were suddenly interested in session view duration and attendee engagement. Sponsors began monetizing the visits they had to their virtual booths. Transforming to the digital era we were now living in came with many new asks and challenges.”

“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”

"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and present it in our all-hands meetings.”

“The gist is that once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost no limitations.”