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“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to …
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“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”
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“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost …
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“With Snowplow, we are empowered to make more informed, data-driven decisions that allow us to iterate much faster while gaining a multi-dimensional view of the user experience now and in the future.”
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"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”
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"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”
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“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”
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“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”
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"A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a …
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“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”
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“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”
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“We had plenty of data already before Snowplow was introduced, but that data was mostly coming from our game servers. What we did not have was the data from the client side. And, even more importantly, we didn't have any data from various websites that we had.”
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“Snowplow has been crucial for Supercell. It gives us deep insights into how players engage with our games and events. This has empowered our teams to build better experiences, especially for Brawl Stars, while driving more collaboration and aligning us closer to our community. It’s been a game-changer for understanding …
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"Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns to analyze …
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“Snowplow’s rich, granular data enabled us to build sophisticated audience intelligence and double the efficiency of our clients’ trailer advertising campaigns.”