“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

"The model tells us which users we should target for WhatsApp.”

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”

"We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal …

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

"We needed to have better control of the data to meet our requirements in terms of compliance. We really wanted to make sure we could track more efficiently—in the past, we had to limit our tracking based on what was available.”

"Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns to analyze …

“It was especially important for us to calculate conversion rates accurately for our clients, so they could compare us to other job boards. This wasn’t possible before Snowplow.”

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“With Data Connect, we’re strengthening our partnerships by sharing valuable customer insights. When airlines see the insights we can provide about their customers’ behavior on our platform, they recognize the added value we bring to the relationship.”

"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”

“Everything happens with data. Snowplow’s event based approach makes it easy to create new events and schemas on the fly.”