“Once we figured out how easy it is to add trackers, we quickly started adding all kinds of events to understand how users browse and search on our site. We even moved all our infrastructure tracking and server-side events to Snowplow.”

"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”

"We needed to have better control of the data to meet our requirements in terms of compliance. We really wanted to make sure we could track more efficiently—in the past, we had to limit our tracking based on what was available.”

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

“With Snowplow data, we set sales records five months in a row from when we started the ad tests.”

“Many people have this hope that from day one they will instantly have all the answers, but Green Building Supply has invested in a year-long progression of starting by answering one small question, and building on the answers incrementally and getting to the point where you have a meaningful result …

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”

"We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal …

"The model tells us which users we should target for WhatsApp.”

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

"With data you solve marketing, advertising, and editorial questions you improve your digital products."

“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to …

“We would not have achieved our current level of self-serve data without Snowplow. It has enabled us to democratize our data culture, significantly improving our analytics coverage and deepening our insights.”