"Before Snowplow, we had Google Analytics 360 and our behavioral data was not available in real time in our Snowflake warehouse or in our AWS infrastructure. Snowplow opens up a world of possibilities for us because we can provide data to our team to analyze trends in campaigns to analyze …

"With the move to virtual events we had to provide other layers of analytics. Our organizers were suddenly interested in session view duration and attendee engagement. Sponsors began monetizing the visits they had to their virtual booths. Transforming to the digital era we were now living in came with many …

“We had plenty of data already before Snowplow was introduced, but that data was mostly coming from our game servers. What we did not have was the data from the client side. And, even more importantly, we didn't have any data from various websites that we had.”

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”

“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”

"A shopper who browses products on Burberry.com is telling us something about what she really wants. Thanks to Databricks Lakehouse Platform and Snowplow, we can build an AI-Ready Customer 360 so our client advisors have that information from the moment she walks into our store — and can deliver a …

"From the beginning, I was able to see that it was a really flexible platform with the custom JSON schemas you can make that’s one of the primary reasons I went with Snowplow."

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”

“Full ownership and flexibility of your data pipeline. Decide what you want to track when and where, across platforms and devices in a scalable and unified manner. Out of the box it works but when optimizing it to your needs, you will see the true value. Enrich tracking with almost …

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“With Snowplow data we can show a customer that 95% of actions taken during a video happen between 0:30 and 0:35 seconds. The customer can then learn what works, what doesn’t, and make the needed changes to drive significant increases in KPIs.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”