48 Snowplow Testimonials

“The versatility [of Snowplow] allows us to take the raw data, model it, transform it, expand it, enrich it, and come out the other end with a data set that's flexible for all of our product teams. It's highly targeted information. But through that enriching process, data stitching, identities, we can massage it into something that is very easily communicable to all of our feature developers and product managers.”

“Our reliance on Snowplow data is increasing, using it for reporting, for in-depth insights and to answer more complex questions. Snowplow lets us elevate our reporting and our business to the next level.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and present it in our all-hands meetings.”

“With Snowplow data, we set sales records five months in a row from when we started the ad tests.”

“Many people have this hope that from day one they will instantly have all the answers, but Green Building Supply has invested in a year-long progression of starting by answering one small question, and building on the answers incrementally and getting to the point where you have a meaningful result that empowers you to take the next step.”

“Everything happens with data. Snowplow’s event based approach makes it easy to create new events and schemas on the fly.”

"We needed something better than Google Analytics because we weren’t gaining meaningful insights and building a complete customer picture with the tool.”

"With GA, you didn’t know when you’d get your data – it could be 3 or 5 hours. You just didn’t know. Even with 360, you didn’t have everything in minutes.”

“Snowplow has given us the power and flexibility to collect and analyze data, making smarter product decisions in ways that would be impossible with other tools.”

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”