“Once we figured out how easy it is to add trackers, we quickly started adding all kinds of events to understand how users browse and search on our site. We even moved all our infrastructure tracking and server-side events to Snowplow.”

"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”

“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to …

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and …

“Having Snowplow helps the business. For sales, it can be an increase in revenue because of the audience we are able to provide; for marketing, better insight into users and how they can become more engaged.”

“Snowplow has been helping us centralize our data and build the single customer view since day one. As we get closer to pinpointing precisely, for example, the booking value of a particular segment, and more complex data analysis, Snowplow will continue to be what we need.”

"With the move to virtual events we had to provide other layers of analytics. Our organizers were suddenly interested in session view duration and attendee engagement. Sponsors began monetizing the visits they had to their virtual booths. Transforming to the digital era we were now living in came with many …

“Snowplow has given us the power and flexibility to collect and analyze data, making smarter product decisions in ways that would be impossible with other tools.”

“Snowplow’s rich, granular data enabled us to build sophisticated audience intelligence and double the efficiency of our clients’ trailer advertising campaigns.”

“Having access to the event-level data with Snowplow enables us to not only finely segment users, but also provide users with highly personalized adverts and experience.”

"Snowplow has been integral to HeyJobs’ growth, powering marketing attribution, product experimentation, and CRM optimization. The platform’s flexibility and Snowplow’s support team have been invaluable as we scale to become Europe’s top talent platform.”

"We integrated Snowplow with the Growthbook platform to give us the ability to define feature flags, run experiments, measure performance, and analyze results – all within the same ecosystem. As we increasingly incorporate experimentation in our culture, our product managers are able to set up and run experiments with minimal …

"The model tells us which users we should target for WhatsApp.”

"We needed to have better control of the data to meet our requirements in terms of compliance. We really wanted to make sure we could track more efficiently—in the past, we had to limit our tracking based on what was available.”