48 Snowplow Testimonials

"Sometimes the journalists and editors would ask questions that we simply didn’t have the data to answer.”

“Often we think a lot about operations, observability, all the things you need to make that thing work for your specific use case but we didn’t always focus on being able to get the data to analysts, what the shape of those queries would be and what questions we would be asking of that data, and are we going to be able to provide the answers.”

"The model tells us which users we should target for WhatsApp.”

“With Snowplow data we can show a customer that 95% of actions taken during a video happen between 0:30 and 0:35 seconds. The customer can then learn what works, what doesn’t, and make the needed changes to drive significant increases in KPIs.”

"When we attempted to integrate data from Adobe Analytics into our existing platform, we encountered significant processing and performance issues.”

“It was especially important for us to calculate conversion rates accurately for our clients, so they could compare us to other job boards. This wasn’t possible before Snowplow.”

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“PEBMED’s data evolution is growing more sophisticated, thanks to Snowplow. We can see using Snowplow for everything from content recommendations to tracking internal applications and APIs to better, more granular joining up of data from individual users.”

“Snowplow has a lot more power and flexibility, and the thinking around event structures and event schemas is miles ahead of the industry. The Snowplow dataset has become part of our core strategic offering.”

“At some point, you will reach a certain performance plateau in terms of what you can optimize if you have batch features. We were thinking, is there value for us if we get these near real-time signals into the search? That's why we started looking into solutions that we can use that don't require us to rebuild the whole infrastructure for ourselves. Because we are aware that this is quite cumbersome. And it takes quite some engineering effort to get this into a production stable state.”

"We use Snowplow for analytics. We build dashboards, tracking, and we also have a data catalog. With Snowplow, we are able to collect data on subscriptions, passive and active engagement. I look at the data daily and share insights with the entire organization about what’s working and what’s not, and present it in our all-hands meetings.”

“The gist is that once you have all the relevant data for each event, which is possible with Snowplow, you can do whatever you want with it. Snowplow’s importance will only continue to grow as we customize our pipeline.”