“Often we think a lot about operations, observability, all the things you need to make that thing work for your specific use case but we didn’t always focus on being able to get the data to analysts, what the shape of those queries would be and what questions we would …

“Having access to the event-level data with Snowplow enables us to not only finely segment users, but also provide users with highly personalized adverts and experience.”

“With Try Snowplow, it was all about proving to stakeholders that it was easy for us to do what we wanted with our data, and that tracking from all our domains in a unified way was going to be a game changer for us.”

“With Data Connect, we’re strengthening our partnerships by sharing valuable customer insights. When airlines see the insights we can provide about their customers’ behavior on our platform, they recognize the added value we bring to the relationship.”

“It was especially important for us to calculate conversion rates accurately for our clients, so they could compare us to other job boards. This wasn’t possible before Snowplow.”

“We couldn't combine our in-house tracking data with other types of information, like who made the request, what did they do, where did they come from, had they been on the site before, or if they were a member.”

“The versatility [of Snowplow] allows us to take the raw data, model it, transform it, expand it, enrich it, and come out the other end with a data set that's flexible for all of our product teams. It's highly targeted information. But through that enriching process, data stitching, identities, we …

“Snowplow provides all of our event data in a data model we own end-to-end, and can easily shape to fit our organisational needs. Snowplow has really helped accelerate our analytics; now we can quickly answer questions that would have required a tremendous amount of engineering effort with our previous solution.”

"Auto Trader loves open source technologies. Snowplow is an open source technology—we didn’t see the value of managing it ourselves, but we like the fact that we can contribute code.”

“Snowplow has blown Nordstrom’s minds in speed and range of data, offering complete extensibility of batch and real-time feeds and schemas in hours and seconds, respectively. With a small but dedicated team of engineers, we were able to replace our bulky and expensive third-party solution with one custom tailored to …

“The Snowplow framework has become indispensable to understanding the Picnic app usage and allowing us to focus on the most impactful features.”

“Without Snowplow data, a data-driven approach to systematically improving retention would not be possible.”