"We were curious whether our 25-to-54-year-old consumer target would engage with branded content on Snapchat, so we approached our initial partnership in 2021 as a test & learn. Based on the stellar engagement results with our branded Snapchat Lens, we look forward to expanding our partnership with Snapchat to a …

“Easter is a key momentum on the chocolate market, and Milka had to make a difference. Snapchat and its AR technology was a no-brainer-choice, as we successfully stand out in this crowded period of year and strongly engaged with our consumer with a unique virtual experience.”