“smecs’s advanced bidding strategies (ABS) has made it much easier for us to group better performing brands or products by margin, ROAS, and/or sales. We are able to target much better than a blanket bid across all brands or products. Coupled with device splitting, we can see how these brands …

“We partnered with Smarter Ecommerce to gain more control over our Shopping campaigns, plus we wanted to test their technology (automation and AI) to ensure maximum return from our investment in Shopping. We found the team extremely responsive to the point they now work as an extension of our own …