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"One benefit was that it was easier for multiple developers to jump in, because they can develop a test just as they would do regular front-end development. Before, we had to do everything with JavaScript, whereas now we have the option to actually go in and just find and replace …
“A key part of the iteration process was the help we got from our SiteSpect consultant along the way. As this was our first MVT, the advice we got helped us confidently analyse the test.”
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands. The platform’s ease of use and speed of deployment empowers organizations to conceive and run experiments that help them …
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