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"We were able to track key metrics before, but it was more difficult to slice the views at the most granular level, like at the ad group or keyword. Singular allows us to look at things like retention at a granular level. It’s given our UA managers another arrow in …
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"Singular helps us unify and attribute our data, analyze our ROI and enables us to focus on our core mission."
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"With new and dominant games emerging on a monthly, sometimes weekly basis, and new creatives added every day, Singular is our one-stop-shop for harnessing our growing amount of data. Singular helped us extract the data as accurately and as quickly as possible, and with the granularity needed to significantly scale …
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"The Singular team’s technical prowess, combined with the usability and depth of their platform, gave us the confidence to invest in our app marketing strategy."
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"Partnering with Moloco and Singular proved to be a solid base network where we could get stable, high-end users. As we aimed to scale Angry Bird Journey in the US, Moloco’s expansive reach across the open internet and Singular’s real-time insights allowed us to acquire and retain a diverse range …
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"The Singular team’s technical prowess, combined with the usability and depth of their platform, gave us the confidence to invest in our app marketing strategy."
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"All of our work is about cross-company knowledge sharing [between the artists and UA managers around the globe], trying to maintain this testing balance, and maintaining a data-minded approach to our creative strategy."
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"Applica’s integration has been invaluable; they have made significant strategic and tactical contributions, enhancing and optimizing our campaign performance across all channels with a keen focus on maximizing ROAS. Their willingness to adapt and collaborate is commendable."
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"I’ve genuinely enjoyed every person I’ve met at Singular, and for me and for Riot, the personality test is a big one for any partner that we use."
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"It’s great to have a real partnership. Our success is Singular’s success and we really feel that. The first thing I do when evaluating a new tool is to figure out if we’re real partners or just a number on a spreadsheet."
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"We get higher SKAN signals with Singular than we had previously. More installs and revenue are now attributed and displayed within a shorter time, which makes it more efficient to shift budgets. Also, our SKAN eCPIs have become lower and relatively closer to what I see in the Networks’ dashboards."
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“We were looking for a platform that could aggregate all of our performance and creative data in a single place. With our previous provider, AppsFlyer, we had to pull our data from their API and build our own internal dashboards which created issues for our UA team."
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"We switched to Singular from another platform, and the transition has been seamless. It was intuitive to start using and has quickly allowed us to track the data of our games quickly and effectively. The experience has been enhanced by the excellent customer support we have received."
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"The main reason we decided to partner with Singular was to overhaul our tracking and measurement which was not good enough in the past and we’re doing it."
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"Singular meets every technical need we have and is priced to align with our marketing budget. It’s a solution we can grow with."