“We’re honest with one another while also allowing each other to play to their strengths and along the way we’ve become best friends and truly love each other.”

"Having a physical presence to compliment our online offering is a key focus for us as a brand. It’s really important that we create a consistent experience for all our customers and that we continue to create a community around PDPAOLA online and in-store."

“The user interface didn’t look very pretty and wasn’t very easy for stock management. It was difficult for us to create collections for wholesalers to see what was in stock. It wasn’t very user friendly.”

“When [my husband and I] came back to Canada, he said hey, remember when I read about 3D printing? That’s when the hype of 3D printing was just starting."

“We wanted people that loved our brand to promote us online through their own networks."

"The best kind of experiential retail are the experiences that are repeatable—not one-off gimmicks, where you take an Instagram selfie and call it a day. Meaningful experiences are where you want to go back time after time after time because the service is great, or you have a relationship with …

“I saw so much divisive rhetoric on the rise — it caused me to revisit the business plan I wrote in college. Now, more than ever, I feel compelled to share the message that 'what makes you different makes you super.' I want to make anyone who might feel out …

“He came back to me and said I gave it a go, but I didn’t know where to start."

"I began experimenting with translating the lace into jewelry, and my company was born."

“I was very fortunate to find an experienced designer at the beginning and she and our entire development and design team have been integral in teaching me.”

“It was in one of those moments standing in the hot Kenya sun one day, that I realized the untapped potential of giving women opportunities and what could happen when everyone has the ability to pursue their dream. So, when I returned from Kenya, I vowed to continue to support …

“Maybe we always had that desire in the back of our minds to do it.”

“Surfboards are an environmental disaster, so we’re trying to change that."

“I’ve dealt with hormonal acne since I was a teenager. When I was in college, my dermatologist put me on antibiotics and spironolactone, and I took those pills daily for years. When I graduated, however, I started having major digestive issues, and I realized that there may have been a …

“These were all costly and we don’t have any evidence that any of them were at all successful. Current marketing is really all organic, word-of-mouth.”