"We’ve found that ROMI and incremental sales metrics that relate directly to short-to-mid-term financial outcomes are often vital when discussing the potential and expected effects of marketing and promotional activities with other business units, turning the discussion towards maximizing growth, and also managing expectations of what level of sales impact …

"Finding the perfect balance between tactical and brand-building activities to support sustained growth, have been our objective from the beginning. The Sellforte team has been instrumental in helping us gain deeper understanding on the short- and long-term impact of our marketing. This has allowed us to devise effective strategies to …