Sellforte marketing optimisation platform enables B2C enterprises to measure their offline and online media investments' profitability with comparable ROI metrics, helps marketers to simulate different scenarios and their commercial outcomes, and provides continuous recommendations on how to maximise the business impact through marketing.
"We’ve found that ROMI and incremental sales metrics that relate directly to short-to-mid-term financial outcomes are often vital when discussing the potential and expected effects of marketing and promotional activities with other business units, turning the discussion towards maximizing growth, and also managing expectations of what level of sales impact we can expect in the short term from marketing activities."
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