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Mutinex is the end to end market mix solution that helps marketers, media leads, agencies, analytics and finance teams identify and optimise the different factors that drive sustainable business growth. Mutinex GrowthOS helps marketers make better investment decisions.
“We’re Australia’s leading marketplace for employment. As you can imagine we have a lot of business metrics coming in. While we can attribute visits to lower funnel marketing, you can’t …
“From our perspective, there’s not much point in standing up a model unless you’re willing to have completely open discussions about the data. Otherwise you won’t get the outputs you …
“Ultimately part of the reason for engaging in market mix modelling is that we’re trying to shift away from the (last click) mode of planning. We want to start recognizing …
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