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“There was a focus on acquisition volumes and cost. But that is actually not the right metric, because trying to drive the lowest cost per acquisition does not result in the best customer quality, says Townsend. Instead, let’s focus on the ROI we’re trying to generate and optimise towards that. …
“It told the whole story in two graphs taken from GrowthOS. The first looked at the value of our brand over time and the impact on revenue of continued brand investment and the second looked at marketing activity versus ROI. To be able to tell that story on one page …
Analytic Partners is the leading cloud-based, managed software platform which provides adaptive solutions for deeper business understanding and right-time planning & optimization for marketing and beyond. They turn data into …
Measured provides a single source of truth for media investment decisions. Measured helps brands grow by identifying media’s incremental contribution to business outcomes and providing a single source of truth …
Primer exists to make the world a safer place. They do this by providing trusted decision-ready AI to the world's most critical organizations. Their software enables leaders, operators, and analysts …
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