Mutinex Testimonials

“There was a focus on acquisition volumes and cost. But that is actually not the right metric, because trying to drive the lowest cost per acquisition does not result in the best customer quality, says Townsend. Instead, let’s focus on the ROI we’re trying to generate and optimise towards that. It may mean that we’re spending more to acquire a customer – but the quality and longevity of that customer is going to mean more to the business.”

“Mutinex GrowthOS will give us a full view of performance across all of our brands and allow us to translate even more insights into action. We’re excited to see the results as we incorporate more data. We know that with everything so fragmented and so many of our results coming from inside walled gardens, there’s really no hope to calculate things like cross media reach. Market mix gives us something we can orient around to make meaningful decisions.”