"Our e-commerce Web site not only delivers a better experience for people who are purchasing, but it also works as a supplementary sales tool, thanks to improved visuals, better product information, and a completely holistic approach. So, having set out to improve the buying experience, we’re having a positive impact …

“The smart reel project is a dream come true. Intelligent technologies are a central part of our sensor-based solution that is integrated with back-end systems. Now we have visibility into decentralized stock, and that means higher profitability and better service.”