“Sago has been an exceptional partner in the Swing Voter Project. Month after month it’s shown a strong commitment to achieving our shared objectives and gathering the viewpoints of swing voters. What impresses me the most about our collaboration is Sago’s strategic approach. They take the time to fully comprehend …

“Being able to add a qualitative component to a Concept Test so easily and inexpensively was a boon to the creative development process. It allowed us to advise the account team on where their early-stage ideas could be improved and be an integral part of the process.”