"There are alternatives and more mature and bigger companies that provide connectors to NetSuite but we preferred to work with Rutter because of how they normalize the data model across platforms. If we were going to leverage a partner for the different accounting platforms, we wanted to make sure to …

“Rather than building each integration from scratch, we sought a partner to open us up to all these new sales channels really quickly."

"We really wanted a way for us to have a single data source to pull all the data across platforms. We are lending money to businesses in the ecommerce space and ecommerce is such a broad space. In vertical platforms, people are selling different things on different platforms. We needed …

“As a startup, you have limited engineering resources, so you have to ruthlessly prioritize. Anywhere we could buy instead of build was a win. Rutter is the prime example of that.”

"We’ve worked with many providers that weren’t reliable, which is a huge issue. Rutter is the only provider we’ve worked with that’s given us a 99.999% uptime so far. They’re more reliable than the Facebook API."

"Rutter’s cost is cheaper than any headcount we need to build and maintain these integrations. Plus, their documentation is impressive, the APIs are very elegant, and they met our security, latency, and performance needs."

“I didn’t want to slow down our growth to build the solution when we could just buy it from Rutter. While we could have eventually built the capability in-house, buying makes far more sense for many startups’ unit economics.” ‍

"We tried building it out ourselves and it was very slow. For each of these platforms, you have to start with the authentication and authorization. Additionally, if something with the API changed, we didn’t have the capacity to do it since we wanted to focus on building our core features …

"We decided not to buy [leading Expense Management Vendor] because they do not support subsidiaries in NetSuite."

"Investing in Rutter wasn't just about saving time. It was about avoiding missed opportunities. If we had tried to build it ourselves, we wouldn't have prioritized it as it wouldn't have been critical enough to our core product to justify the time investment."

"I have to spend several hours every close period reclassifying accounting transactions pushed from [expense management vendor] because they do not write data correctly."

“Just getting the NetSuite sandbox set up would have been cost-prohibitive. Plus, it would've taken at least a month in engineering to build the integration. We definitely saved time there thanks to Rutter.”

"About 50% of the SMB market uses Quickbooks but many of our customers are still using Quickbooks Desktop. Often these users are the same users that are starting to think about retirement and can benefit from our free valuation and support through sales process, so it's critical that we can …

"The biggest pain point was speed — without a doubt. And many of Rutter’s competitors, whom we evaluated from the get-go, were a lot slower to attend to our needs across the board."

"Building an integration in itself is a straightforward task. What comes afterward — the API updates, the partner meetings, the workflow mapping — was what kept us up at night for a long time. Thankfully, we found Rutter."