"We decided not to buy [leading Expense Management Vendor] because they do not support subsidiaries in NetSuite."

"We really wanted a way for us to have a single data source to pull all the data across platforms. We are lending money to businesses in the ecommerce space and ecommerce is such a broad space. In vertical platforms, people are selling different things on different platforms. We needed …

"The biggest pain point was speed — without a doubt. And many of Rutter’s competitors, whom we evaluated from the get-go, were a lot slower to attend to our needs across the board."

“As a startup, you have limited engineering resources, so you have to ruthlessly prioritize. Anywhere we could buy instead of build was a win. Rutter is the prime example of that.”

"About 50% of the SMB market uses Quickbooks but many of our customers are still using Quickbooks Desktop. Often these users are the same users that are starting to think about retirement and can benefit from our free valuation and support through sales process, so it's critical that we can …

"There are alternatives and more mature and bigger companies that provide connectors to NetSuite but we preferred to work with Rutter because of how they normalize the data model across platforms. If we were going to leverage a partner for the different accounting platforms, we wanted to make sure to …