Rutter

"About 50% of the SMB market uses Quickbooks but many of our customers are still using Quickbooks Desktop. Often these users are the same users that are starting to think about retirement and can benefit from our free valuation and support through sales process, so it's critical that we can integrate with their accounting software to serve them."

"Investing in Rutter wasn't just about saving time. It was about avoiding missed opportunities. If we had tried to build it ourselves, we wouldn't have prioritized it as it wouldn't have been critical enough to our core product to justify the time investment."

"We tried building it out ourselves and it was very slow. For each of these platforms, you have to start with the authentication and authorization. Additionally, if something with the API changed, we didn’t have the capacity to do it since we wanted to focus on building our core features that help us underwrite and offer funding to our merchants."