“Khatabook’s digital ledger app revolutionized how India’s 63 million MSMEs record and track everyday cash and credit transactions. Our user-friendly mobile interface empowers rural businesses and neighborhood shops to move from paper to digital bookkeeping. With 50 million downloads, and 10 million monthly active users generating 4 billion events every …

“We took 15 days to analyze our data sets across all sources and destinations, and everything checked out. We expected issues with identity resolution because it requires historical data, and fortunately, they never materialized. The transition to RudderStack was seamless in that respect.”