"Transitioning to RudderStack has revolutionized our data governance and tracking capabilities at ZEISS. This switch has not only enhanced transparency and regulatory compliance, but has also fostered a dynamic, data-driven decision-making culture within our organization, paving the way for our continued growth and innovation."
"Everything was really siloed. There was no communication between the customer identifier, the ad platforms, and the revenue. All we had to go off, from a value perspective, was a form field for ‘estimated monthly volume.’ Marketing made decisions off that, but there was nothing to back it up."


Snowplow is a best-in-class data collection platform built for Data Teams. With Snowplow you can collect rich, high-quality event data from all your platforms and products. Your data is available in real-time and isShow more











