“I’m so excited about the results we’ve driven with Roku and OneView. When we evaluated other approaches to entering the streaming space, many players lacked both the first-party data Roku has and the holistic view of households across devices. The Roku support team and Core 6 framework helped make onboarding …

“Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The bi-product of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.”