“At Home Chef, our key metric in any campaign is driving new buyers. We’ve leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger’s shopper data program.”

“It is very rewarding to be a part of these first-to-market opportunities as Lexus continues to innovate and push the boundaries of automotive marketing. Roku’s OneView Platform gives us confidence to properly deliver the right frequency to our audience, thereby eliminating inefficiencies.”