“At Lovevery, we’re focused on performance-focused metrics, such as website visits and new subscriptions. Being relatively new to the streaming space, we weren’t sure if streaming would be able to meet these goals. Roku’s Core 6 Framework helped us easily activate on TV streaming and prove out how streaming can …

“At Home Chef, our key metric in any campaign is driving new buyers. We’ve leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger’s shopper data program.”