“The pharmaceutical category is seeing a shift in how and where they advertise- many are tapping into TV streaming to diversify their media mix to drive more impact. This pharma brand is a great example of how exploring streaming solutions can lead to powerful results, reaching exclusive viewers that could not have been reached on linear TV. After running a successful initial campaign on Roku, the brand came back and became a returning client.”
“At Kubota, it’s critical for us to target our ad messaging efficiently since our desired audience is so niche. Roku’s targeting capabilities helped us easily reach our main audience segment–rural consumers with acreage. By partnering with Roku, we felt confident that our message was reaching exactly the right audience, allowing our campaign to drive over double the average amount of conversions.”