Roku Testimonials

“At Home Chef, our key metric in any campaign is driving new buyers. We’ve leaned into streaming before, but this was the first time we were able to prove our campaign directly resulted in meal kit purchases, thanks to the measurement capabilities from Roku and Kroger’s shopper data program.”

“Streaming is a newer medium for us to tell the Smartwool brand story, and it is critical for us to get it right. Backbone Media and Roku helped show us that TV streaming can be a starting point for an effective omnichannel campaign and inspire our target market’s inner explorer. This has been a great display of marketing innovation and we are excited to continue investing in streaming.”