Roku Testimonials

"I work backwards and ask myself “who’s my audience?” and “where do they spend their time and attention?” So, starting there, you get to “where should my marketing channels be."

“Streaming is a newer medium for us to tell the Smartwool brand story, and it is critical for us to get it right. Backbone Media and Roku helped show us that TV streaming can be a starting point for an effective omnichannel campaign and inspire our target market’s inner explorer. This has been a great display of marketing innovation and we are excited to continue investing in streaming.”