“With a new campaign it’s important to deliver the right message, to the right people at the right time. Roku delivered on all fronts by bringing out the heritage and craft of Filippo Berio to new shoppers. This got us on the list when people were in the meal planning phase. The interactive ads took us one step further, driving real engagement with the brand and created a lasting impression for future purchase.”
"I work backwards and ask myself “who’s my audience?” and “where do they spend their time and attention?” So, starting there, you get to “where should my marketing channels be."