“Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The bi-product of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.”
“With a new campaign it’s important to deliver the right message, to the right people at the right time. Roku delivered on all fronts by bringing out the heritage and craft of Filippo Berio to new shoppers. This got us on the list when people were in the meal planning phase. The interactive ads took us one step further, driving real engagement with the brand and created a lasting impression for future purchase.”












