“In our competitive category, building awareness is key for our brand. Roku proved to be a strong partner for us to identify our target audience while also providing creative options that engaged them to search Filippo Berio in their area. This combination shows Roku’s innovation and ability to reach the …

“It’s a myth that OTT is limited to only driving awareness. By partnering with Roku, Media Horizons produced phenomenal results by layering shopper data targeting with interactive creative overlays for full funnel outcomes. We’re confident in Roku’s ability to deliver the scale we need to accomplish our media goals.”