“Almonds are an incredibly healthy snack, but we knew that busy millennials did not always have almonds in their consideration set. By partnering with Roku and Sterling Rice Group, it was easy to reach our target audience, efficiently engage them with our creative, and see the value of TV streaming …

“We decided to partner with Roku because they are a leader in TV streaming and TV streaming advertising. Roku’s first-party data and understanding of streamers made it easy to find the right audience and engage them at the right time, with the right message. TV streaming is the next frontier …