“Roku has been a fantastic partner in driving innovation and results. The implementation of holistic campaign management gave Lexus complete visibility into household frequency. The bi-product of this strategy minimizes over exposure and creates the ability to reinvest that efficiency into unique reach and improved performance results.”

“Streaming is a newer medium for us to tell the Smartwool brand story, and it is critical for us to get it right. Backbone Media and Roku helped show us that TV streaming can be a starting point for an effective omnichannel campaign and inspire our target market’s inner explorer. …