"The feedback loop you get from your customers is probably one of the most important things you’re going to do in your business. So the sooner you set that up, the better, and obviously Refiner has been a really great way for us to do that."
"The NPS question was a little bit buried in a form with about ten questions. It was more for research purposes. And most importantly, it wasn’t the most representative of our customer base because the response rate was relatively low and the NPS reporting was inconsistent from country to country and from person to person."








